Georg WARGA

Georg Warga is a Creative Director and Filmmaker. He was born in Graz, Austria and for the past eight years resides in Beijing. In 2010 he founded GOODSTEIN (www.gdstn.com), an award winning creative agency specialized in entertainment and innovation for brands that want to surpass the traditional paid media model.

In his eighteen years of advertising experience he worked for agencies such as Ogilvy, Proximity and Interone Worldwide covering brands such as BMW, MINI, Volkswagen, Citroën, BOSCH, IBM, Vodafone, Bank Austria Kunstforum, Nestlé and Unilever.

In 2011 he invented the co-creation platform ‘The People’s Car Project’ for Volkswagen. A project that has won him and his agency national and international accolades in Cannes Lions, Spikes Asia, London International, DMA, Epica, Effies, John Caples and AME.
In December 2012 he was voted Creative Person of the Year by Campaign Magazine which recognized him both as creative leader and pioneer in the social media landscape of China.
In 2013 he represented China in the Direct Jury at the Cannes International Advertising Festival and won the first ever Gold for China in Branded Entertainment making his agency GOODSTEIN the most awarded independent creative agency in China today.
Career History