Ajay JILKA, Business Director Asia, CULTURE GROUP
“We found out there was the emergence of new cultural heroes and sporting heroes, which were gamers”

XinYi LIM, Senior Director, Corporate Development, PINDUODUO
“Ecommerce in China is obviously very developed. But then across different categories the penetration is different. People still want to go to the local store to pick and choose a different kind of fruit. If we have live streaming, that’s a way to encourage people to try something they may not have tried in the past.”

Damon YEOH, General Manager China, Laboratoires FILORGA
“Data has been something that everybody has been talking about. But now is the time you really need to make a more meticulous use of it, during tough times and with limited investments”.

Melody LI, Director, Corporate Partnerships SPORTFIVE (ex-Lagardere Sports)
“I would say from a female fan perspective, they are more expressive than male. Brands in maybe luxury and cosmetics could really try to look into that and leverage that the female consumption power is huge. And they’re not afraid to express their love for their idols”.

Jérôme BACHASSON, Managing Director Greater China, HUGO BOSS
“What we see overall in China at the moment from a retail point of view, we see less traffic but much higher conversion”

Joy TANG, Founder & CEO Markable.AI
Online streaming and content are becoming new “foot traffic”.

Peter WARMAN, CEO & Co-founder, NEWZOO
The business of Esports is still relatively small, but the engagement that Esports has (close to half a billion people already watching professional gaming) is enormous (…) My personal opinion is that the next phase is to get people to be lifetime gamer.

Yizan HE , Founder and Managing Partner, Alfilo Brands
(…) We need to pay a lot of attention on the content. How much creative activities, how much fun, how much entertaining we can make the live streaming. It is not just how much, how many people want to buy… it’s about the story to generate a certain level of emotional connection before they purchase. I think that is the key”.

Phil CAO, Franchise Operations Director, China West Region, Coca-Cola
We believe live streaming is not only a sales channel? but a new approach to connect our consumers, customers and our employees.

Jérôme BACHASSON, Managing Director Greater China, HUGO BOSS
“If you want to catch up on Q1 which very likely has been difficult, you will have to leverage and best use all the festival that you can, but all festivals are not equal”

Damon YEOH, General Manager China, Laboratoires FILORGA
“It is really essential that as much as you can, try to retain the traffic that you have gained from all these festivals, and to actually make them repurchase. The social commerce is not only just to buy or to recruit new members. It’s also very much to keep them engaged, to keep the retention were loyalty is low”.

Ajay JILKA, Business Director Asia, CULTURE GROUP
“My perspective of where the future lies with Esports not just as a competitive world, but also a lifestyle element which can draw more audiences around”.

Joy TANG, Founder & CEO Markable.AI
“Shopping “Festivals” was very effective, but now over played in China and actually made consumers relying on discounts which is bad for brands. We (at Markable) care about the micro emotional shopping impulses”

XinYi LIM, Senior Director, Corporate Development, PINDUODUO
“A lot of people are not feeling too excited about traveling around right now. But I think one thing that live streaming has, is the power to bring the cultural experience to somebody”.

Jérôme BACHASSON, Managing Director Greater China, HUGO BOSS
“Clearly it’s a time to be entrepreneurial”

Sébastien Gaudin – Co-Founder & CEO The Care Voice
“In terms of future trend, one is around tailored healths plans for specific population, How can an insurance product approach similarly  (…) people who have different well-being, medical needs, medical risks. The ability  to design an insurance product that understand it and is relevant to this population is the most priveling trend across market”.

Paul Hu – Marketing EVP, JAGUAR & LAND ROVER China
“From online streaming to unforgettable offline product experience, from e commerce demand creation to offline deal cutting. I think that’s the new norm of marketing in the coming years”

Cheuk Chiang – CEO Greater North, DENTSU AEGIS NETWORK APAC
“(…) The use of machine learning. I think that’s potentially where the next big opportunity is for us. So we’re now at a very interesting time the creation of so much data”.

Thomas Piachaud – Director Brand&Marketing Consulting KANTAR
“When you look at the comparison between healthcare professionals level of trust versus social media influences. We see the social media influencers are actually more trusted than doctors. This is a huge interesting data point. I don’t know exactly what it means about doctor but what it means about media influences is that it can be an excellent channel to tap into disseminate information and knowledge to the market and provide that level of reassurance”

Jiapeng Song, Senior Experience Designer, AKQA 
“Actually we have been seeing a lot of brands being extremely innovative during this Crisis. They are using existing ressources as a temporary solution with no doubt. A lot of these temporary solutions have actually set the new standard for the market”