2010-2020 in China, what a (digital) decade! China’s growth went from 9% in 2011 to 6.6% in 2018. Internet penetration grew from 38% in 2011 to exceed 60% early 2019. Smartphone penetration rate was 43% in 2013, and should be 63% in 2019. Tiers 1 and 2 cities captured most of the growth, while 3rd […]

New retail is one of China’s most talked about industries when it comes to highlight the country’s technology innovation and uniqueness at scale. Its achievements and on-going forward-thinking concepts redefine experiential marketing as the West knew it.

We are thrilled to come back to Shanghai for our 2nd edition to highlight ,”from within”, with its doers and shakers, the uniqueness, complexities and opportunities to connect with 1.4 billion people on the mainland and abroad. And to further develop and strengthen the bridge we started to build mid-2010, in fostering new relationships and business […]

From AI “new frontier” big push across a wide range of industries and solutions, the impact of KOLs far beyond the one we experience in the West, the new retail perspectives and mobile payment options, to the surge of short videos, rise of local brands, fast developing leaderships in bike-sharing, smart cities, e-sports, electric cars, […]

of the amazing Chinese entrepreneurial consumer in a data driven world Asia, with China leading the way, has become a crucial growth engine for many companies, across industries. It’s critical for global decision-makers to learn from the first-hand experience of leaders in Asia-Pacific, both to participate in the enormous opportunities of digital transformation, and to import the region’s game-changing innovations, business strategies and […]

The much anticipated mobile revolution is happening now. But it’s nothing revolutionary in China, a country of 1B mobile web users. We are not teaching them. They are teaching us.

In 20 years of internet in China, 2014 has been a key inflection point. The mobile business and information, content and services consumption are transforming the broad economy, and lower tiers are becoming the battlefield to conquer new customers. We’ll decipher this fast evolving landscape and what’s at stake for marketers, through the lenses of […]

– “By 2015, China will see annual increases of 40 to 50 millions Internet users, and 30 to 40 millions online shoppers” Boston Consulting – “Rather than replacing offline retail, online is actually spurring shopping overall, with every $1 spent online only cannibalising 60c of offline retail. That’s creating 40% incremental purchasing overall, with less developed […]

Reaching scale is therefore as much a key stake, as a key challenge for brands – it impacts their (whole) mix, be it in Luxury or FMCG. To help brands harness the growing affluent consumers, China Connect 3rd edition brings together experts, to share on how to tackle the following stakes across the country: Leverage […]

For its first edition June 2011, upon the theme « Time to Engage with Chinese consumers », China Connect aimed at showing The Big Picture of Chinese digital landscape and marketing stakes, in the Middle Kingdom fast growing market. Chinese people are serious shoppers, super connected, becoming more savvy, worldly – Chinese mindset, global lifestyle […]

This first edition will tackle 3 realities of China society: a growing disposable income, a fragmented market, a hugely fragmented media landscape.