E and M-commerce in the Age of Brand Consciousness

For its first edition June 2011, upon the theme « Time to Engage with Chinese consumers », China Connect aimed at showing The Big Picture of Chinese digital landscape and marketing stakes, in the Middle Kingdom fast growing market.

Chinese people are serious shoppers, super connected, becoming more savvy, worldly – Chinese mindset, global lifestyle – and discriminating. China Connect 2012 will highlight E- and M-commerce markets stakes and opportunities, and dig deeper on Consumers Insights, with a focus on Youth Entertainment and Luxury habits, and Brand Building, with a focus on Product Design and Visual Identity.