– “By 2015, China will see annual increases of 40 to 50 millions Internet users, and 30 to 40 millions online shoppers” Boston Consulting – “Rather than replacing offline retail, online is actually spurring shopping overall, with every $1 spent online only cannibalising 60c of offline retail. That’s creating 40% incremental purchasing overall, with less developed cities seeing consumption increasing 57%” Mc Kinsey&Co – “One hot mess. A jarring user interface that seems to bring out the worst in web design. The top ten things, the most important things eBay was doing, their winning elements, their winning recipe in the United States, actually became the poison killing their business in China. The business is brutal. In China, e-commerce is a bloodsport” via @klustout – “Window shopping” as a recreational and social activity is still deeply rooted — and is something that one simply can’t get by logging on” Worldcrunch – The Chinese internet is mobile-centric: mobile netizens exceeded 460 million as of July 2013, more than 75% of internet users. China becomes the world’s N°1 e-commerce market in 2014. E-commerce is changing China. We’ll spend a whole day helping you navigate a complex “proprietary” environment, and take better business decisions. With the fast growing Mobile market, technology becomes a game changer

Digital Innovation, Consumer Trends, Celebrity Endorsement – “There’s a current paradigm that rules over Asia these days. It’s that Asians are obsessed with Silicon Valley. (…) But there’s a quiet unknown movement brewing….It’s a slow shift in the other direction. The money’s going to keep flowing into the Valley. That money, of course, will end up building empires back in Asia.” Techinasia – “Such incursions by WeChat and other Asian chat apps into territory held by social media and ecommerce companies is so far playing out most fiercely in China, but could herald similar future competition in western markets. The competition for the time spent on mobile terminals has intensified. Asian mobile app vendors really lead the way in terms of the potential for these applications” FT – “In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire” Adweek. Chinese innovation: a source of inspiration and business. Hard to avoid Celebrities to build your brand. The day after Paris Fashion Week, we’ll take the pulse of what the Fashion industry is up to, to hook Chinese consumers