Christian DEVILLERS

An on-line-to-off-line (o2o) mobile loyalty platform for the Chinese market. Walkin revisits the basics of loyalty programs and integrates them in an iphone/Android app that pushes location specific content at the moment when consumers are most likely to buy: when they are in or near stores.

Walkin operates in 800 stores in 5 key cities in China – and is currently doubling in size every quarter.

Christian has been for almost 9 years in China. In 2010, he foresaw the emergence of mobile marketing as a fantastic opportunity and decided to leave a comfortable position as the country manager of a fortune 500 company to become a start-up entrepreneur.