Michael Patent

Michael Patent, Founder & President of Culture Group, is a leading authority in the Culture Marketing conversation in Asia Pacific. Having been at the forefront of marketing and partnership innovation for nearly two decades, Michael has acquired an aptitude for leveraging the power of popular culture to create brand experiences. At Culture Group, a Pan-Asian entertainment marketing agency that transforms the world’s most progressive brands into global influencers via its offices in New York, Manila, Shanghai and Singapore, Michael leads and oversees the agency’s operations and growth, working with clients to develop innovative strategies and creative partnerships at the intersection of content and culture. Key clients include Riot Games, Tencent, Globe Telecom, Unilever and Pulp Live.