Michelle LAU

2013 – now
PRINTEMPS DEPARTMENT STORES
Head of Development, International Customer Division
Participate in the definition of strategy for International Customer
Put in place multi-channel plans for major targeted overseas markets
Promote Printemps on international markets to generate traffic

2007 – 2012
ALAIN FIGARET
Marketing and Communication Director
Creation and direction of the Marketing Department
Launch brand repositioning
Manage e-commerce and digital marketing

2000 – 2005
HONG KONG TRADE DEVELOPMEENT COUNCIL
Director of Sales & Marketing (and previously Marketing Manager)
Define local and international marketing plans and global strategy
Organize inbound and outbound trade missions

2005 – 2007
MBA HEC Paris